Following are “my projects of Bachelor of Professional Communication” in RMIT University:

  1. Interview video of Jon (RMIT library assistant)

Video clips of RMIT Library are taken with iphone 10 mobile

Please find here for more information : (https://www.rmit.edu.au/library/about-and-contacts)

2. Volkswagen Emission Scandal Podcast (“References” can be found in “Home” webpage)

While studying Foundations of PR in RMIT, I conducted a group assessment of Volkswagen-Dieselgate Gas Emission scandal. I conducted “two critical parts” by analysing its 2015-2019 annual reports thoroughly:

(1)Volkswagen response on the scandal to win “its customers’ trust”

(2) Matthias Müller’s excellent leadership for executing new vision “Together 2025 – shaping mobility for generations to come” by saving the Volkswagen from the scandal within a year. Later, it took over Toyota and General Motors in 2016.

Lastly, I recommend how it should have used Rawlin’s (2006) four linkage models in dealing with stakeholders for an effective Communication plan (PR Campaign) on this scandal.

3. Unfair criticism on Australian Deterrent Refugee policy

While studying Asian Media and Communication unit, I conducted important research on “unfair criticism of Australia's refugee detention policy” by citizen journalists.

4. The Hart Park Drowning Photo

In the Journalism Law & Ethics unit, I conducted a group presentation assignment on “the Hart Park Drowning Photo” in which MEAA code of Ethics clause 11 was analyzed thoroughly. For full report, please click the download button frimly:

5. While studying “Music in Popular Culture”, I conducted a report on how music plays a part in worsening the climate crisis. For a full report, please click on the download button firmly.

6. Footscray Market

While studying Introduction to Advertising unit, I conducted a group research and presentation on Lunar Year festival campaign at Footscray market. In this research, I conducted a strategic analytic role in researching follow four facts by going through Footscray Urbis Report (2018) carefully:

(1) There are 23 schools in Footscray and its surrounding suburbs including West Footscray, Seddon, Kingsville, Yarraville, Tottenham, Maidstone, Braybrook and Maribyrnong. These schools are ranging from primary to secondary schools including 8 catholic schools, one language school and three distinct special schools

(2) Footscray features more than 120 stores and shopping precincts including Nicholson Street Mall, Footscray Market and Little Saigon Plaza. Its nearby retail amenities are Highpoint shopping centre which is the second largest shopping centre with the tram journey to Highpoint and it is only 16 minutes from Footscray station. It features 500 stores.

(3)The Footscray Station is serviced by three metropolitan train lines: Sunbury, Werribee and Williamstown. The three regional train lines: Geelong, Ballarat and Bendigo passed through Footscray station. The 82 route tram operates from Footscray to Moonee Ponds to serve residents travelling to Footscray Market, Victoria’s University, Footscray Hospital, Highpoint Shopping Centre and Maribyrnong Aquatic Centre. There are 14 bus routes operating through Footscray. Melbourne CBD can be accessed in 15 minutes from Footscray station.

(4) The resident profile of Footscray is categorized mainly into young people; mainly young professionals, students and couples without children. Between 2011 and 2016, the share of residents aged 15 to 39 in Footscray grew from 36% to 39%, higher than the Greater Melbourne average of 24%. Its population is expected to grow with an average of 4.6% annually from 14000 residents in 2011 to 17,500 residents in 2016. By 2031, the population of Footscray is expected to double approximately 42600 residents.

This led my team to tackle (1) marketing objectives, (2) message strategy, (3)media planning strategy and (3) budget planning effectively.

7. Australian Housing Crisis

In the Politics and communication unit, I made a communicative artefact as a news article on the concern of “Green blocking the HAFF”. Specifically, I highlighted strongly that there is a need of social justice for low income Australians to overcome housing crisis. This is due to the three following issues:

(1) Australian government’s increased intake of 30000 permanent Australian migration skilled migrants,

(2) expiry of Australian National Rental Affordability scheme in 2026 and

(3) Australians with disability facing discrimination in rental market.

For full artefact along with reflective analysis, please click on the download :

8. Kogan Group

I conducted a critical audit analysis on Kogan Group annual report 2021 & 2022 in which I highlighted three crucial audit factors:

(1) Kogan Group’s acquisition of Mighty Ape in New Zealand which impacted on two accounts Equity based compensation and Impairment to Goodwill.

(2) Good Guys’ Goodwill impairment

(3) JB Hi Fi’s Lease accounting.

For a full report, please click on the download button

9. Arthur Anderson and Enron

In this audit group report, I analysed three critical parts in Arthur Anderson and Enron case:

 (1) Breaching of accounting professional and ethical principles,

(2) Formation Sarbanes-Oxley Act 2002 from the Enron case, and

(3) Implication of Wolfe and Hermanson’s fraud diamond model in Enron’s acquisition of $1 billion pipeline project.

For full report, please click on Download button.

10. Unfair Agency Remuneration Practice in Australian Advertising Industry

This team project investigates unfair agency remuneration practices in the advertising industry. Specifically, I highlighted why management board and procurement specialists often view advertising agency fees as a cost rather than an investment. This led me to transcribe responses from RMIT advertising teacher Simon Kitching and provide a preliminary report based on quantitative and qualitative analyses. This led me to recommend a hybrid remuneration model including a base retainer which provides a stable income for the advertising agency. This could be implemented by the Australian Communications and Media Authority which can set rules of implementing standard advertising remuneration models:

(1) hybrid fix fee-based and value-based remuneration model and

(2) an overall value-based remuneration model in the industry.

As a result, I achieved a credit in the Client Management unit.